SEO – The Importance of Backlinks
Why is link building so important for SEO? Well, link building is absolutely essential to any SEO campaign. So, why is link building so important? To understand this importance of link building, we need to first understand what exactly a link is, how the major search engines view links, and what they really can mean by their existence. Link building is the process of creating inbound links from other websites or blogs that are related to yours.
Link building has been around for quite some time and it remains one of the most effective methods that you can use when trying to promote your website or blog. There are many different ways to create inbound links to your website, but many people still wonder what exactly an “inbound link” is or how they can be useful to SEO campaigns. Link building isn’t just about posting on forums or giving away free ebooks…links are everywhere when it comes to SEO, as well as other types of social media, blogs, and even infographics.
Search engines look at links in a couple of different ways. One way that they look at links is based on trust. If you are able to convince a user that your website is valuable based on the information that they’re presenting, then you’ve effectively built trust in your niche market. When you share valuable information with your users in a controlled fashion through a link on another website or blog, you’re able to increase the likelihood that the user will share the link with others as well.
Another way that SEO looks at linking is based on anchor text. What does this mean? An anchor text is simply the words that are associated with links. For example, if you were looking to promote your website through article marketing, you would write an article with relevant keywords in mind and place a link to your website in the author’s resource box at the end of the article. When a user read the article, they would see your link and click on it to go to your website. If your link had an effective anchor text, the likelihood is the reader would click through to your website.
While you may have read that link building and SEO aren’t all about link building and SEO, there is a lot more to it than that. The reason why SEO is important is because of how search engines look at rankings. Search engines look at a site’s ranking and how many times that site has been clicked on. That is the most important factor when it comes to how websites rank and how quickly that site can be found by the search engine.
Of course, link building isn’t just about earning links. There are also other things that search engines look at when they are determining ranking. For example, a site that has an interactive design will be ranked higher than a site that doesn’t. Also, if the site has high quality content that is well written and informative the site will rank higher. So, if you want to achieve high search results and high amounts of traffic to your website, you need to build quality links.
The other thing that the search engines look at is how many sites link back to the page. The higher number of sites linking back to your page, the more significant your site will rank. This is one of the biggest factors in determining ranking. So, you want to build as many links pointing back to your page as possible. You can do this by submitting your site to web directories, participating in discussion forums, social networking on a regular basis, and attending business events where you can meet other webmasters who might be interested in link building with you.
At the same time, don’t forget that you also need to keep providing your site owner with quality content that is useful to them. Your site owner will either click on the links or bookmark your site, either way they will get the information they are searching for from you and either way you will rank well. Whether you have broken links or poor quality content, never discount the importance of link building. While you may think that it takes a long time to build backlinks, if you focus on both of these aspects, not only will you rank well, but you will also be providing your webmaster with great value and your site will receive even more traffic. It is as simple as that.