SEO stands for Search Engine Optimization. It is a crucial part of a successful online marketing campaign as it decides on the fate of your website in the Internet. In the field of search engine marketing, link building refers to activities aimed at improving the number and quality of incoming links to a web page with the intention of boosting that page’s search engine ranking. Hence, it can be said that SEO has become inevitable for all online marketers and business owners. For any business to grow and blossom online, it is imperative to establish a solid link building strategy that would ultimately boost the online presence of the business.
Link building comes in many forms, but the most common forms are through article marketing, directory submissions, blogs, guest posting, forums, press releases and social networking. However, it should be noted that there is no dearth of promotional methods that can be used to improve the popularity of a website on the World Wide Web. However, all these methods work on the same principle of attracting quality targeted traffic to a site thereby boosting its search engine ranking factor. All these traffic building methods are determined by the same purpose i.e., to draw quality traffic that would help boost a particular website’s ranking on the search engine results pages. Hence, all these marketing strategies are implemented in pursuit of the same goal -to drive maximum targeted traffic to the site.
The importance of link building in any SEO campaign can never be underestimated. The reason behind this is that the quality of the link is a critical factor in deciding the fate of any SEO campaign. A low quality link can have severe adverse effects on the standing of any website on the web. This is because the search algorithm of search engines like Google uses a number of criteria to determine the ranking of any website. These include the link popularity i.e. the number of other websites that link back to the same page that your own link backs.
A number of off-page seo strategies can be utilized to promote link building. One such way is by writing informative articles and submitting them to article directories. This not only helps you build inbound links but also makes your write up search engine optimized (SEO). An in-house writing team can prove to be cost effective as they can specialize in writing unique content for you. They also work on improving the copywriting skills of the team.
Article marketing can also be utilized for off-page seo. This is where you publish informative articles in niche related websites that are related to your business. You can submit the URL of your website at the end of the article so that readers can direct to your site. However, since most article directories are owned by large websites, it may not be possible for you to get full-fledged link backs.
Another way of increasing your SEO ranks is through pay per click advertising. This is done by purchasing small amount of ads each time visitors click on the link. The key here is relevancy of the content linked to the ad. Most of the times, relevant content will help you achieve higher rankings. Another way of achieving higher SEO ranks is through link building, which is done by creating inbound links from other websites with high PR.
The last off-page SEO technique that you can do is by building backlinks from relevant sites. If you have a well-optimized site or blog, you can include a backlink to your site from a site with similar content. This way, even if the other website does not have as high search engine placement, the link built backlink will count as a vote for your site and will improve its rankings.
Overall, link building is an important SEO technique that should not be ignored. Since it can drive a substantial amount of traffic to your website, without proper link building you may not get the desired results. There are many free software tools that you can use for link building, and if you are on a tight budget, you can also use article marketing and social networking for link building purposes. However, these techniques do not guarantee you of instant success. It requires time, effort and perseverance to increase your ranking in the major search engines.