Search Engine Optimisation (SEO) is essential to the success of a website. Many web developers and online marketers ignore the need for search engine optimisation (SEO) – they think that the most important aspects of their websites are taken care of by search engines. Yet, SEO plays a vital role in driving traffic to a website.
The importance of SEO can’t be overstated. If you don’t have SEO, the likelihood is that your website will receive less traffic than it would if it was optimised correctly. Since so many people surf the web every day, it’s unlikely that a visitor will head straight to your website without first checking out what other users are saying about it. Therefore, you have to work hard to ensure that your website receives enough traffic to grow your business.
Another way that SEO can help to increase your traffic is by generating more traffic to your site. When a person visits your site, they are most likely to take some sort of action. This action can either be a purchase or a subscription to your newsletter.
If your website has a large number of email subscribers, it’s likely that these people will see your subscription form and click on it to subscribe to your newsletter. This will boost your website’s visibility and therefore your traffic.
It is important to realise that search engine optimisation should not be confused with link building. Search engine optimisation takes place when a search engine searches a site for keywords, which in turn will direct a user to a particular page on your site.
Link building takes place when someone puts your website link on their website. For example, an electronic shopping cart. However, a link is nothing more than a hyperlink. Therefore, if you want your website to appear high in the search results, you should not make your link the main focus of your website.
Instead, include links to various other sites within your website. These include the home page, your About Us page, and even your contact information page.
While a link is a great way to drive traffic to your website, there are several problems associated with it. Firstly, a link is only as good as the pages on which it appears.
The importance of link building cannot be stressed enough. Without a good link building campaign, your website will simply get buried deep within the search engine results.
One thing that should be emphasised in relation to SEO is that it doesn’t necessarily have to be done by you. In other words, do not waste your time trying to build links that are irrelevant to your site.
There are so many SEO services available that it is no wonder so many websites are offering this service. However, do your research before signing up to any website, to ensure that you get value for your money.
The bottom line is that link building does help your website rank higher in the search engine results, but do not neglect your link building budget in favour of SEO. Both SEO and link building have their place.