Link Building – How To Get A Higher Page Rank
Search engine optimization, in search engine marketing (SEM), refers to activities aimed at boosting the volume and quality of incoming links to an online site with the aim of elevating the overall search engine ranking of that particular site or page. As a matter of fact, most webmasters have the opinion that a higher page rank can be achieved if the websites are optimized in terms of the number of incoming links that are directed to them. This is the basis of link building, which is considered as one of the most important aspects of the SEO process.
The importance of link popularity is highlighted by search engines as they view it as a significant indicator of quality. This is why they use links to determine the popularity of any given site and this is also the reason why search engines tend to penalize sites that do not follow the guidelines laid down for link building. Search engines often view the quality and quantity of links as two separate factors and the most successful link building strategy is one that is able to offer better quality. Link building may include the use of blogs, article submissions, classified ads and social bookmarking.
In terms of link building, there are different types of links that can be offered for ranking purposes such as internal links, reciprocal links and external links. Each has their own advantages and disadvantages and it is thus important that all of the necessary steps are taken to ensure that the SEO campaign is successful and that there is no interference from other sources. To this end, it is important for the website owner to carefully monitor his or her progress and adjust the links accordingly so that the desired results are achieved.
The type of links that you provide to your website is an important factor in determining its SEO performance. The two most common types of links are the reciprocal and internal links. In general internal links refer to those that point back to the site that you want to rank. These links are usually provided to websites that you visit on a regular basis in order to inform them about the existence of your website and their existence. If you happen to visit these sites regularly, you will automatically generate incoming links as well.
On the other hand, reciprocal links are links that point back to the original site where the links originated. For example, if you are a blog publisher and your blog contains content related to the field in which you operate your business, you can offer your website link to another blog that is related to that field. In return, they will provide you with their link pointing back to your website.
When it comes to article submissions, the main drawback of reciprocal links is that they tend to take time and cost money but are much more flexible. In contrast, articles can be submitted as both the inbound and the outbound ones as per your specific requirements and they are easy to create.
Another aspect of link popularity is social bookmarking where relevant content is published on several social networking sites and these are known as content rich sites. These sites are ranked according to the volume of links that point back to them and therefore the higher their rank, the more valuable is the content contained in these websites.
As far as article marketing is concerned, it is important to optimize the articles that are being posted to increase the ranking of your site as the more information it contains and the higher the link count the better. These types of articles provide the necessary tools to get higher ranking results in the Google’s search engines.