How To Succeed With A Freelance Digital Marketing Career
Freelance marketing lets me have all the freedom to test different concepts on a national scale, without any start-up capital and with little or no start-up overhead. Not to mention the fact that with it, there is just about endless scalability. It’s the ideal platform for people who have the discipline and innovative ideas to implement them in a market that can’t always accommodate the best ideas. When you’re a freelancer in digital marketing, you get to choose what’s right for you and your projects.
This freedom gives freelancers a chance to test different concepts, work on them in isolation, and gauge their success before getting into it as a full-time job. Most digital marketers start off as interns before landing permanent contracts. While this gives you an opportunity to explore digital marketing from an independent perspective, it also gives you a chance to check out what clients are really looking for in their campaigns before jumping into a long term contract with them.
With a day job, how much time can you spend on freelance marketing? Well, that all depends on what your day job is like. If you are a clerk at a store for example, you can spend most of your time behind the counter. If you’re a retail sales associate, you can spend most of your time behind the counter, talking to customers and providing support. However, if you’re a freelance digital marketing marketer, you can spend a lot of your day sitting at home, testing new campaigns and designing websites for clients.
Now that we know what a freelancer can and cannot do, we also need to know what a true freelancer does every day. The biggest part of a freelancer’s time is spent on research and compiling information for new projects. This could be reading articles, talking to experts on the subject, or sitting down to write out a report or proposal. All of these require dedication and creativity. A true freelancer knows exactly what they want to do each day and puts in the effort to get it done.
Another big area of responsibility for a freelancer is writing. Whether it’s writing a blog post, so-optimized articles, or building a website from scratch, most of the work done by a freelancer is to promote and sell products and services to clients. Freelancers not only have to write, they also need to take care of any social media accounts, e-mail accounts, blogs, or other accounts that will get the information out to their clients. For example, if a freelance marketer writes a blog post about how to rank for a keyword in Google, he also needs to sign up for an account on social media site that allows him to put links to his blog post so that readers can read his latest findings about optimizing for that particular keyword.
A freelance marketer must know how to schedule their day job effectively. Freelancers must be able to juggle both jobs and family responsibilities. It can be tough at first to make this happen, but if you do your best and are able to manage both aspects of your life well, it will pay off in the long run. One way to do this is to plan out your days ahead of time. Try and set aside 15 minutes of the day for your work-life balance. The more time you have for family activities, the more likely you are to get the freelance digital marketing tips you need to bring in more repeat business.
Another thing to keep in mind when planning your day is that potential clients who call you often need to be scheduled with you. Always meet with and schedule new potential clients the same day that you contact them. This will ensure that you have a consistent stream of potential clients to talk to and that they have something to offer you when you do recommend them. Having a great, consistent list of clients to talk to is a crucial part of a freelance digital marketing career.
Finally, when you are out on the internet, always remember that people who are looking for a good deal are much more likely to be persistent than those who are not. Plan on making it more difficult for other businesses to get an exclusive deal on a client. If you have several clients, offer a one-time promotional discount to them if they give you their information. If you are trying to land a permanent position in a company, try to be proactive and never turn down a new client. If you do, you’ll find that you are constantly getting denied for future opportunities and that will hurt your freelancing internet marketing strategy. Remember that people are more likely to take a chance on someone who is persistent than someone who isn’t.