2019 is finally here with us.
Like many other people, you want to kick off the year with the right digital marketing strategies.
Maybe the tactic you used last year worked fairly well.
However, you know that the competition out there is stiff, and unless you are a step ahead of your rival, you’ll likely lose a piece of your market share.
Or maybe the strategies you used didn’t work at all.
In fact, you ended up spending lots of time, effort and money, yet you achieved very little.
So, which trends should you watch out for this year?
To find out what you should be focusing on we spoke to Digital 91, a Chicago based SEO Agency.
1. Good Content will still be “King”
You may hear some people saying that search engine optimization (SEO) is dying. This is one of the greatest lies. As matter of fact, studies show that content was a dominant force last year and is still expected to cause ripples this year.
With this in mind, it’s critical you ensure that you deliver high-quality content. Make sure it fits your target market, make it brief yet informative at the same time, and also ensure it creates a connection between you, your business and the audience.
The old rules of SEO will still play in regards to content and it pays to have an idea on what Google is planning when to come to algorithms and the likes.
2. Facebook matters
Yes, it’s true that Facebook went through lots of difficulties last year. Some people used it for political propaganda whereas some people lost confidence in it due to data breach (affected 14 million users) and intrusion of their privacy.
And due to this, it not only lost a large number of followers but also some reputation. Nonetheless, it still commands a large following and is still the number one social media site. So simply put, using Facebook should still be part of your digital marketing strategies. The company, like always, is expected to roll out new features to enhance its popularity and marketing effectiveness.
3. Don’t ignore the senior citizens
While the younger generation seems to be the largest consumers of digital content, it’s critical that you don’t overlook the senior persons. Did you know that users aged 65 years and over accounted to 41% of Facebook users? And are you aware that the number is forecast to rise this year? By just going with these statistics, it’s clear that the seniors shouldn’t be ignored. When structuring content and marketing tactics, it’s essential you consider the more mature citizens. And with the “Baby Bloomers” market rising fast, it may be a goldmine for you or your client.
4. Videos will still reign
People love videos and images more than plain text. This is evidenced by the fast rise of platforms such as YouTube.
According to statistics, about 73% of Americans connect to YouTube so as to share and watch videos.
In fact, it enjoys larger viewership and popularity in comparison to Facebook, the leading social media platform. As a smart entrepreneur, digital marketer, or SEO specialist, it makes more sense to put extra effort into videos as part of your marketing strategy. A good move is using short video clips and ensuring the description is brief, accurate and relevant.
5. Instagram will still “rock”
We can’t deny the fact that our children love Instagram. They like posting and sharing videos and images. The latest figures show that the social media platform has over one billion users. With such volumes, it would be a good hunting ground for anyone involved in search engine optimization and raking in profits.
Adding it to the business, using videos and images in the account, and also engaging the users via the platform should be thought about. And considering, it is owned by Facebook, using it together with Facebook will most certainly deliver good results (traffic, SERP, conversion…).
Well, as you can clearly see, 2019 may not be so different to 2018 when it comes to digital marketing. The same trends that rocked the market are still expected to dominate the scene. However, you need to be smarter when you are applying them.
For instance, rather than using a long boring video, this time around you should use a shorter but more exciting clip. Also, instead of using plain text in your descriptions, you should consider incorporating some images or infographics. Some nice background music in the video is also a good year. The trick is always innovating and using smarter ideas. Don’t be afraid to try out something completely new.
Thanks for checking out our article!